Former head of design integration leaves London Legacy Development Corporation
Selina Mason, the former director of design integration at the London Legacy Development Corporation (LLDC), has joined LDA Design as a partner, bringing the total number of partners to 12.
Mason led the post-Games transformation design for the former Olympic Park in advance of it opening to the public this spring. Before that, she was deputy head of design at the Olympic Delivery Authority (ODA) and prior to that director of architecture and design review at CABE.
At LDA Design Mason, whose training is in architecture and who has an MSc in urban and regional planning, will lead on creative delivery and design integration, assisting clients at a strategic level and through to project completion.
Mason recently spoke at a Landscape Futures debate on infrastructure, responding to a presentation by Alister Kratt, also a partner at LDA Design.
Neil Mattinson, senior partner at LDA Design, said: “Having had the pleasure of working with Selina throughout the design and delivery of the London 2012 Olympic Park and the ongoing post-Games transformation works, we are delighted that she will be joining us as a partner. She will not only help us assert our position as leaders in masterplanning and development planning, but also create new, integrated services for our clients. We look forward to this new phase in our relationship and the great contribution we know she will bring to the business.’
Selina Mason said: ‘I am looking forward to my new role at LDA Design and using the wealth of experience I have gained at the ODA and Legacy Corporation on a wide range of projects. By driving quality design and encouraging differentiation, I want to create towns and cities that attract investment and are sustainable over the long term. I want to help facilitate great private and public collaboration. I know the value of vision, leadership and dialogue and, at LDA Design, I will be able to spearhead creative delivery and design integration for the best outcome.’
Dennis Hone, chief executive at the London Legacy Development Corporation, said: ‘Selina led the design and delivery of the post-Games transformation of Queen Elizabeth Olympic Park. She managed a multitude of designers and consultants to deliver the quality and character of the place you see today. She will be a great addition to the LDA Design team.’