Profitable Places showcases five projects

LI launches housing publication for developers

The Landscape Institute has launched Profitable Places, a new publication showing why housebuilders need to invest in landscape.

The booklet highlights ways in which landscape professionals can add value to housing developments. These principles are illustrated through five housing case studies where landscape has informed the location, layout and design of new developments to great effect. With the need for new housing high on the political agenda, Profitable Places shows how the best housebuilders and developers are using a landscape-led approach to maximise this opportunity. 

Speaking at the launch of the publication in London, Richard Blakeway, deputy mayor of London with responsibility for housing, said,  ‘Having strong landscape is particularly important as we extend development outwards across the capital.’ He gave the example of the Cane Hill development on the site of a former hospital in Coulsdon, being designed by HTA, which will provide 600 homes. ‘The topography is extraordinary,’ he said. ‘I hope it will lead to other significant scale developments in outer London that will show how housing can enrich an area.’

Noel Farrer, president of the LI, said, ‘Landscape is the fundamental life blood of our cities. Architects can no longer brush a lot of landscape off the edge of the table.  The areas outside our housing are fundamental if we are going to get our cities right.’

Housing is high on the political agenda and population projections show that we need 230,000 new homes each year. However, in 2011/12 only 128,160 new homes were built, while affordable housing saw a 68% fall compared with the previous year. With the government putting pressure on housebuilders to build more homes than at any time since the post-war building boom, and with confidence growing in the property market, the scene is set to create the sustainable communities we need in the future.

 You can download the publication here .

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