Be a Landscape Architect launched to members, accredited universities and their students
The Landscape Institute has launched a new website, Be a Landscape Architect , to convey the excitement of landscape careers.
The brand new image-led website aims to provide all the information a budding landscape architect might need. The messages are targeted at 16-19 year olds, career changers, students enrolled in related courses (art and design, geography, architecture), and existing professionals.
Appealing elements of the site include:
– 'A Day in the Life of' series: profiles of landscape architects and what they do day-to-day;
– Tasks and Projects: case studies of various projects;
– Industry and salary information: an insight into career progression, salaries and employment rates.
– Key issues for landscape architects;
– LI-accredited courses;
– Advice and guidance.
The website is launching to LI members, accredited universities and their students this month. A hard launch, including a press push, social media efforts and targeted communications, will follow in the new year. Next year new promotional resources, including a presentation for schools, a careers booklet and postcard, will be available for members.
The website and complementary promotional resources are based on research insights. More than 450 landscape professionals and 100+ landscape architecture students were surveyed, who provided insights on why they studied landscape architecture, how they found out about it, what they enjoyed and key job satisfactions. An external consultant evaluated the marketing and information resources of accredited courses and competitor organisations.