The Landscape Institute (LI) launches a new refreshed brand identity – stronger, accessible and clearer.
Landscape professionals play an essential role in shaping the environments where we live, study, work, and socialise, ensuring that landscapes are beautiful, functional and resilient. There has never been a greater need for landscapes that support people and nature, and thus for the services of our members.
To help others understand the essential nature of this role and support landscapes and our members, we have a new Corporate Strategy (published in June) setting our Strategic Outcomes of being Expert, Essential and Inclusive. And we now have a clear LI brand to support this.
We have created a brand which strengthens our visibility, and in time can evolve, thus further futureproofing our identity and taking us to our Centenary year in 2029 and beyond.
The updated logo with a new marque and tagline reflects the value of the landscape profession and our purpose – we connect and deliver long-term value for people, place and nature unlocking multiple benefits, including:
- Economic growth and Placemaking
- Environmental
- Wellbeing and Health
- Community cohesion and crime reduction.
New Branding Guidelines and Tone of Voice not just for staff but for the whole membership will ensure consistency in the use of the LI’s brand assets across all communications channels and materials.
We listened and delivered following a two-year consultation with our members and staff through surveys and focus groups. Five primary brand values were repeatedly expressed which is reflected in the brand identity:
- A refreshed brand that can elevate the reputation of the LI
- A simple and impactful brand across our digital channels and printed materials which reflects our core values
- A brand that is easily recognisable and robust to ensure longevity
- A consistent brand across multiple platforms effectively and be used consistently
- An inclusive and accessible brand.
Carolin Göhler FLI, President said, “This is a crucial time for the Landscape Institute – there has never been a greater need for resilient landscapes and for our members skills – to plan, manage, design and enhance landscapes that support people and nature. Our new brand identity, aligned with our Corporate Strategy, published last month, will help us speak up for the importance of landscapes and the vital role our members play – for people, place and nature.”
Rob Hughes, CEO said, “As the Chartered body of the landscape profession, through our Royal Charter, our members deliver the highest standards. This new brand reflects the clarity, ambition and collaboration that we stand for as an Institute and allows us to highlight the essential contribution of our membership to people, place and nature.
We couldn’t have created this new Landscape Institute brand without the feedback and input of our membership and staff – working together to ensure the LI increases our impact at this important time – thank you to you all.”
Find out more about the LI here and our routes to membership.