Multidisciplinary design practice Hassell has been appointed by the London Borough of Croydon to deliver a significant public realm project
Supported by engineering firm Buro Happold and graphic designer Objectif, the team will deliver the South End Public Realm, part of a coordinated set of projects to enhance Croydon’s high streets.
The £2.8m South End scheme will, says Hassell, ‘transform the streetscape of a key gateway into central Croydon – and the heart of the Borough’s restaurant district – to create a coherent, high quality and welcoming place’.
Work is expected to start on site in early 2014, following extensive engagement and consultation with stakeholders and community groups.
Jon Hazelwood, head of landscape architecture for Hassell in the UK describes the project as a fantastic opportunity for the team to demonstrate its skills and enthusiasm for improving the public realm. ‘We will be working closely with residents and traders to realise their ambitions for this vibrant stretch of high street, all in the context of Croydon’s plans to transform the city centre,’ he said.
Holly Lewis, partner at We Made That, addsed: ‘Our approach will address both physical improvements to streetscape and building frontages, and also go further by purposefully activating and promoting the area to contribute to perceptual change in those who live in and visit the area. We’ll be thinking about how different activities can shape our high streets and how we make South End High Street a place where social and civic functions attract commerce and activity.’