photo: TPHC

The Wild Atlantic Way is Ireland’s first long distance driving route, developed to present the varying landscapes from north Donegal to west Cork as one marketable and accessible tourism offer. The Paul Hogarth Company developed the brief with the concepts of ‘landscape’, ‘people’ and ‘place’ agreed as the unique selling point.

The result gives a value to the area that is enjoyed both by visitors and by the people who live there, providing economic and social benefits and protecting environmentally and culturally sensitive landscapes.

There are 188 ‘Discovery Points’ along the route, which the landscape architect identified through a complex process of collaboration, and sensitive site improvements were made at 68 of them. As the world’s longest designated coastal driving route, the innovative Wild Atlantic Way is now widely celebrated and sits alongside the great driving routes of the world.

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